This post summarizes some of Simon Sinek's ideas about the
diffusion of innovation, from a
TED presentation.
Summary
- Simon Sinek: People don't buy what you do, they buy why you do it
- The goal is not to do business with everybody who needs what you have
- The goal is to do business with people who believe what you believe
- The part of the brain that controls decision does not control language
- If people know why you do what you do, they can become loyal
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| Diffusion of Innovation |
- Simon Sinek: You cannot reach mass market acceptance of an idea if you do not reach 15-18% of the market first, then the system tips
- Early majority won't try something new before someone else tried it
- The right people, right money and right market conditions do not guarantee success
- Tivo told us what they had without you even ask it
- Tivo could have said, if you want control on your TV (why), we have a product for you
- People do not buy what you do, but why you do it
- What you do only serves the proof of what customers believe in
- Martin Luther King - 'I have a dream' speech, not 'I have a plan' speech
- Leaders hold a position of power or authority, those who lead inspire us
- We follow those who lead, not because we have to, but because we want to
- We follow those who lead, not for them, but for ourselves
- And it is those who start with why that have the ability to inspire those around them or find others who inspire them
P.S.: The reason I did not include Simon Sinek's golden circle is because I believe the why he created this circle is just an attempt to mystify people unnecessarily. He properly fails to apply his theory about selling his simplest idea. I don't buy it, which confirms his theory too...
